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How the right typeface can completely change your brand personality

After delving deep into colour psychology research I thought I would throw myself into learning all about the psychology behind typefaces. I love learning more and more about how the brain effects our choices and subconsciously influences us. It’s no surprise that colours have psychological effects as mentioned in a previous post but did you know typeface also has an effect on a customer’s decision?

Your Brand Archetype

Take my FREE quiz to uncover your brand archetype in just minutes! Use the results to connect, captivate, and convert with strategic design.

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How the right typeface can completely change your brand personality

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Tag: font

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Branding

How the right typeface can completely change your brand personality

Your Brand Archetype

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