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OOHLALA STUDIO BLOG

Tag: branding

Tag: branding

Browse our collection of articles and discover new ideas to help you take your business to the next level.

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Are You Competing on Price or Value?

Many small business owners make the mistake of thinking that competing on price is the only way to succeed in a crowded market. However, this approach often leads to a race to the bottom, where businesses end up devaluing their own products or services. In this article, we'll explore the
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The Affirmation Deck

As you recite positive statements, you rebuild neural pathways in your brain – countering subconscious self-sabotaging thoughts and welcoming confidence and calm into your business.
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Past Failures – My Business Journey

Thinking back I mused over my past failures. I’m going to let you into a little secret. This is my third business. Version 3 of the same thing. I’ve set up the same business twice before but both times they gained some traction but nothing compared to what I’ve achieved
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How the right typeface can completely change your brand personality

After delving deep into colour psychology research I thought I would throw myself into learning all about the psychology behind typefaces. I love learning more and more about how the brain effects our choices and subconsciously influences us. It’s no surprise that colours have psychological effects as mentioned in a
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Why design trends will hold back your business

Following a trend is boring, it lacks creativity and it is a quick fix. I don’t follow design trends in my work because they are just that. A trend. A fad. Something that will fade away and be discarded when the season is up or something new comes along.
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How colour can influence decisions

Colour can influence the way we think and feel, impacting our decisions in ways we may not even be aware of. Understanding the psychology of colour and its role in branding can help you create a brand identity that resonates with your target audience and communicates the right message. By
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How to build an intentional brand

In this workbook I take you through some of the key foundational building blocks that I take my clients through when we’re building an intentional brand.