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How the right typeface can completely change your brand personality

After delving deep into colour psychology research I thought I would throw myself into learning all about the psychology behind typefaces. I love learning more and more about how the brain effects our choices and subconsciously influences us. It’s no surprise that colours have psychological effects as mentioned in a previous post but did you know typeface also has an effect on a customer’s decision?

Branding

How colour can influence decisions

Colour can influence the way we think and feel, impacting our decisions in ways we may not even be aware of. Understanding the psychology of colour and its role in branding can help you create a brand identity that resonates with your target audience and communicates the right message. By choosing the right colours for your brand, you can evoke emotions, create a mood, and even influence purchasing decisions. In this article, we explore the power of colour in branding and how you can use it to create a strong brand identity.

Your Brand Archetype

Take my FREE quiz to uncover your brand archetype in just minutes! Use the results to connect, captivate, and convert with strategic design.

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How the right typeface can completely change your brand personality

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How colour can influence decisions

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