How Gousto has made my business more efficient

Gousto is a meal kit delivery service that provides you with all the ingredients and recipes you need to cook delicious meals at home. Find out how this one simple hack can make your business more efficient.

Website Navigation 101: Tips for a user-friendly experience

A user-friendly website navigation is critical to the success of any website. It helps visitors easily find the information they need and navigate through your site. A well-designed navigation menu simplifies the user experience, reduces bounce rates, and encourages visitors to stay on your site longer.

10 must haves for your small business website

Are you looking to build or improve your small business website? In this article, we’ve compiled a list of 10 essential features that every small business website should have. From clear navigation to effective calls-to-action, these must-haves will help you create a website that engages your audience and drives results. Read on to discover our top tips for building a successful small business website.

How to use affirmations to change your life

Discover how affirmations can help you transform your mindset and achieve your goals. Learn effective techniques for using affirmations to live your best life with our step-by-step guide.

3 mistakes to avoid when practicing your affirmations

Affirmations are an incredibly powerful tool that you can use to help you achieve your life’s desires. Thousands of people use positive affirmations to obtain success and realise their dreams. However, there are just as many who practice affirmations but never see results. This might be because they are not using them correctly. Here are three mistakes you want to avoid in your daily affirmation practice if you want them to work for you.

Useful Tips for Writing Your Own Positive Affirmations

There are a number of things throughout our lives that play a role in shaping our beliefs. Some of these might be supporting and nurturing, while others might be roadblocks on our paths to achieving happiness. Positive affirmations are a great way to change the barriers into supportive and encouraging truths.

Are You Competing on Price or Value?

Many small business owners make the mistake of thinking that competing on price is the only way to succeed in a crowded market. However, this approach often leads to a race to the bottom, where businesses end up devaluing their own products or services. In this article, we’ll explore the difference between competing on price versus value, and why it’s essential to focus on delivering value to your customers instead of simply trying to undercut the competition.

Entrepreneur Burnout

I nearly walked away from my business. We frequently hear of burnout but when it comes to actually experiencing it, it literally wiped me off my feet and threw me sideways. The signs were there last year, mid pandemic, when I was working and taking client calls whilst I was on holiday for my birthday. From there it spiralled. The need to say yes to everything as I’m a helper I want to see people succeed…but at what cost to me? It wasn’t invited but I was giving it clear directions to come at me.

The Affirmation Deck

As you recite positive statements, you rebuild neural pathways in your brain – countering subconscious self-sabotaging thoughts and welcoming confidence and calm into your business.

Past Failures – My Business Journey

Thinking back I mused over my past failures. I’m going to let you into a little secret. This is my third business. Version 3 of the same thing. I’ve set up the same business twice before but both times they gained some traction but nothing compared to what I’ve achieved through setting up Oohlala Studio.

How the right typeface can completely change your brand personality

After delving deep into colour psychology research I thought I would throw myself into learning all about the psychology behind typefaces. I love learning more and more about how the brain effects our choices and subconsciously influences us. It’s no surprise that colours have psychological effects as mentioned in a previous post but did you know typeface also has an effect on a customer’s decision?

Why design trends will hold back your business

Following a trend is boring, it lacks creativity and it is a quick fix. I don’t follow design trends in my work because they are just that. A trend. A fad. Something that will fade away and be discarded when the season is up or something new comes along.

How colour can influence decisions

Colour can influence the way we think and feel, impacting our decisions in ways we may not even be aware of. Understanding the psychology of colour and its role in branding can help you create a brand identity that resonates with your target audience and communicates the right message. By choosing the right colours for your brand, you can evoke emotions, create a mood, and even influence purchasing decisions. In this article, we explore the power of colour in branding and how you can use it to create a strong brand identity.

What is branding?

Branding is more than just a logo or a name. It’s the experience your customers have with your business. It’s what sets you apart from your competitors and creates a lasting impression in the minds of your audience. In today’s competitive marketplace, branding has become an essential component of any successful business strategy. It helps to build trust and credibility with your customers and makes your business more memorable. This blog post dives deeper into what branding is, why it’s important for your business, and how it can help you stand out in a crowded market.

How is Oohlala Studio different?

At Oohlala Studio, I don’t just create beautiful designs – I create thoughtful, strategic solutions that help your business succeed. Let me help you build a brand that makes a lasting impression.