Knowledge base


On this blog, I share valuable insights, tips, and strategies on a variety of topics related to branding, design, marketing, and entrepreneurship. I’m dedicated to providing you with the latest information and industry trends to help you grow your business and achieve your goals. Whether you’re a small business owner, entrepreneur, or marketer, you’ll find valuable information and inspiration to help you succeed.

Browse our collection of articles and discover new ideas to help you take your business to the next level.

Gousto is a meal kit delivery service that provides you with all the ingredients and recipes you need to cook delicious meals at home. Find out how this one simple hack can make your business more efficient.
A user-friendly website navigation is critical to the success of any website. It helps visitors easily find the information they need and navigate through your site. A well-designed navigation menu simplifies the user experience, reduces bounce rates, and encourages visitors to stay on your site longer.
Are you looking to build or improve your small business website? In this article, we’ve compiled a list of 10 essential features that every small business website should have. From clear navigation to effective calls-to-action, these must-haves will help you create a website that engages your audience and drives results.
Affirmations are an incredibly powerful tool that you can use to help you achieve your life's desires. Thousands of people use positive affirmations to obtain success and realise their dreams. However, there are just as many who practice affirmations but never see results. This might be because they are not
There are a number of things throughout our lives that play a role in shaping our beliefs. Some of these might be supporting and nurturing, while others might be roadblocks on our paths to achieving happiness. Positive affirmations are a great way to change the barriers into supportive and encouraging
Many small business owners make the mistake of thinking that competing on price is the only way to succeed in a crowded market. However, this approach often leads to a race to the bottom, where businesses end up devaluing their own products or services. In this article, we'll explore the
I nearly walked away from my business. We frequently hear of burnout but when it comes to actually experiencing it, it literally wiped me off my feet and threw me sideways. The signs were there last year, mid pandemic, when I was working and taking client calls whilst I was
As you recite positive statements, you rebuild neural pathways in your brain – countering subconscious self-sabotaging thoughts and welcoming confidence and calm into your business.
Thinking back I mused over my past failures. I’m going to let you into a little secret. This is my third business. Version 3 of the same thing. I’ve set up the same business twice before but both times they gained some traction but nothing compared to what I’ve achieved
After delving deep into colour psychology research I thought I would throw myself into learning all about the psychology behind typefaces. I love learning more and more about how the brain effects our choices and subconsciously influences us. It’s no surprise that colours have psychological effects as mentioned in a
Following a trend is boring, it lacks creativity and it is a quick fix. I don’t follow design trends in my work because they are just that. A trend. A fad. Something that will fade away and be discarded when the season is up or something new comes along.
Colour can influence the way we think and feel, impacting our decisions in ways we may not even be aware of. Understanding the psychology of colour and its role in branding can help you create a brand identity that resonates with your target audience and communicates the right message. By
Branding is more than just a logo or a name. It’s the experience your customers have with your business. It’s what sets you apart from your competitors and creates a lasting impression in the minds of your audience. In today’s competitive marketplace, branding has become an essential component of any
At Oohlala Studio, I don't just create beautiful designs - I create thoughtful, strategic solutions that help your business succeed. Let me help you build a brand that makes a lasting impression.

Let’s work together

I want to help you create a stunning and unforgettable first impression with your audience through a beautiful brand and website.