Creating a website for your small business can be an intimidating task, but it’s a crucial step in establishing an online presence and reaching potential customers.
To help you get started, here are 10 must-haves for your small business website:
- Clear and concise messaging:
Your website should have clear and concise messaging that communicates what your business does and what sets it apart from the competition emphasising on your USP.
- Easy navigation:
Make it easy for visitors to find the information they need on your website by organising your content into easy-to-navigate menus and categories.
- Mobile responsiveness:
Your website should be optimised for mobile devices to ensure that it can be easily viewed and navigated on smartphones and tablets.
- Contact information:
Make sure that your contact information, including your phone number, email address (and physcial address if you’re a store!) is prominently displayed on your website.
- Calls to action:
Include clear calls to action on your website to encourage visitors to take specific actions, such as contacting you for more information or making a purchase.
- High-quality images:
Use high-quality images on your website to showcase your products or services and create a professional, visually appealing look. My top tip for images is to resize to 2500px wide and run through a service like www.tinypng.com
- Testimonials and reviews:
Including testimonials and reviews from satisfied customers can help build trust and credibility with potential customers.
- Social media integration:
Incorporate social media icons and links on your website to make it easy for visitors to follow and engage with your business on social media.
Consider adding a blog to your website to provide valuable content to your audience and improve your search engine rankings, ensuring to link internal and external links where relevant.
Install an analytics tool such as Google Analytics to track your website traffic and user behavior, and use that data to make informed decisions about how to improve your website over time.
By incorporating these must-haves into your small business website, you can create a professional, effective online presence that will help you reach your target audience and get you on your way to achieving your business goals.