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Gee’s Beauty

Less bland; more brand


After having some treatments by Gee’s Beauty we discussed her brand. With a new move into the local Malmaison Cheltenham Hotel, as the resident beauty therapist she needed a brand to reflect her business and align it with the Malmaison brand. She offers beauty treatments from manicures to facials and massages, using luxury REN products.

The Project

Working with Gee was a dream. She is so determined and ambitious and knows exactly what she likes and dislikes. I had a strict colour palette set by her which consisted of black white and magenta and she wanted the brand to be simple.

Inspired by Memphis Design I created a flat vectorised pattern that contains geometric shapes which are the primary art element that is reflected cohesively across all touchpoints of the branded items. The branding is sleek, clean and simple but eyecatching and appeals to the varying age range of Gee’s clients.


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