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NATURALLY BRITISH

Dam Hog & Co

Less bland; more brand

Background

The Project

This small start up business had just launched when I came on board to work on the branding. It needed to stand out in an evergrowing saturated market. Dam Hog & Co is so much more than any other children’s clothing company. Beautifully designed and commissioned fabrics are lovingly handmade into gorgeous garments by Le-Anne from her home, right here in the UK. The cotton that is 100% organic and not a single detail is missed. These versatile pieces are comfortable, reasonably priced and wash well.

The brand created for Dam Hog & Co encapsulates the fun and creativeness of Le-Anne, the name has a personal meaning to her and she wanted to include a pig with a rainbow. I found a balance in the design that was child friendly but not overly childish but was still creative and colourful. Having flexibility in a brand using alternate logoforms means that the brand can be used for any application and not lose its impact and still be recognisable.

Being British and eco-friendly is fast becoming a desire for many consumers. To support the logo I came up with the strapline message “Naturally British” that consolidates the ethos behind the Dam Hog and Co brand.

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