Category: Branding

Category: Branding

Browse our collection of articles and discover new ideas to help you take your business to the next level.

Many small business owners make the mistake of thinking that competing on price is the only way to succeed in a crowded market. However, this approach often leads to a race to the bottom, where businesses end up devaluing their own products or services. In this article, we'll explore the
After delving deep into colour psychology research I thought I would throw myself into learning all about the psychology behind typefaces. I love learning more and more about how the brain effects our choices and subconsciously influences us. It’s no surprise that colours have psychological effects as mentioned in a
Following a trend is boring, it lacks creativity and it is a quick fix. I don’t follow design trends in my work because they are just that. A trend. A fad. Something that will fade away and be discarded when the season is up or something new comes along.
Colour can influence the way we think and feel, impacting our decisions in ways we may not even be aware of. Understanding the psychology of colour and its role in branding can help you create a brand identity that resonates with your target audience and communicates the right message. By
Branding is more than just a logo or a name. It’s the experience your customers have with your business. It’s what sets you apart from your competitors and creates a lasting impression in the minds of your audience. In today’s competitive marketplace, branding has become an essential component of any

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