I’ve recently discovered Gee’s Beauty and after having some treatments we discussed her brand. With a new move into the local Malmaison Hotel as the resident beauty therapist she needed a brand to reflect her business and align it with the hotel.
Gee is so determined and ambitious and knows exactly what she likes and doesn’t like. We had a strict colour palette consisting of black white and magenta and she wanted the brand to be simple. I set to work coming up with a simple text based logo and a pattern that could be used throughout the collateral.