Great design isn’t just about making you look good, it’s crafted from serious research and strategy. We’ll take the time to think about you and your ideal customer – what matters to them, what draws them to your business, and how we can establish a real connection with them through design infused with the passion you have for your business. This isn’t about attracting anyone and everyone. You’re way too good for that!
Most of us have a visual memory; we remember things by what they look like. When we think about memories, people, or places, images usually come to mind. The same is true for your business. The visual, tangible aspects of your brand give your audience images to remember your business by and associate with it.
I’ll explain the ins and outs of my design process, review all the items you’ll receive once the project is complete, and answer any questions you have. We’ll start at the beginning, learn about your business and your plans for the future. We’ll think about your ‘why’ and who your audience is, and I’ll create a mood board for the visual direction of your branding.
After you reserve a spot, I’ll send over a brand discovery questionnaire to help me understand the mission and goals of your business. We’ll set up a Pinterest board and begin moodboarding. We’ll discuss the outcomes together before the project kicks-off.
Now the fun part begins as you watch your brand come to life! I will only work with one client at a time, so your project will have my full attention.
Over the course of these 2 weeks I will design your logo, brand style guide, and 3 collateral items of your choice. We’ll develop a minimum of three initial logo concepts for your review and selection. With your feedback, I’ll refine one concept (or a combination of concepts) to perfection. Here is where we develop a visual system to elevate your brand and resonate with your clientele.
Your website is your business’s online home base. It’s where all the important action happens. Sales are made, portfolios are browsed, information is consumed, products are purchased, social media accounts are linked to, and contact forms are submitted. It’s the livelihood of your online business.
In this 4 week period, a wordpress theme will be customised to your newly created branding along with a well designed user experience. We will prepare an outline of all copy needed and a photo list so you can start gathering content. During this process we will put together a sitemap to ensure all pages and functionality are covered. The 4 week timeframe will include build, amends and testing.
After you’ve approved the final designs and website, I will hand over the final design files and website details to you.
The time and effort behind a project like this is worth celebrating, let’s generate some hype around the new brand and website launch.
Advice and support by email for implementing your new branding and any extra website questions for up to 4 weeks after launch.